Trending Topics
Billions in Flight: Migratory Birds 
Autumn doesn’t officially begin until the equinox on September 22, but all across North America birds are already on the wing—billions of them. Migration times and destinations vary based on the species and variables like weather and food sources—some...
One-Room Schoolhouse 
Back to school. A hundred years ago in Topanga, it would have been on foot—and often barefoot—to the little, red, one-room schoolhouse by the creek in the bend of the dirt road.  Public education in California was still relatively...
Desert Voices 
“‘Just now our blood dances to other music.’ They fell a-twittering among themselves once more, and this time their intoxicating babble was of violet seas, tawny sands, and lizard-haunted walls.” The swallows in Kenneth Grahame’s Wind in the Willows...
Desert Daytrip 
A desert experience doesn’t always require one to crawl on hands and knees through the thornbush and cactus, regardless of what Edward Abbey says. Anyone seeking cactus, sandstone, and volcanic peaks need look no farther than our own Santa...
SAMOFund Katelyn Tarver
NewsBeat

SUPER-CALI-FRUGALISTIC Drought Outreach Campaign 

The West Basin Municipal Water District announced its latest drought outreach campaign, calling on its 17 cities and portions of unincorporated Los Angeles County – including the city of Malibu and the Topanga area – to be SUPER-CALI-FRUGALISTIC with water.

In the days, weeks and months ahead, this campaign will call on our communities to “Save Water, Save California.” The city-specific social media messages highlight how local actions can make a far-reaching impact. The campaign challenges West Basin communities to be prudent with their water use to preserve limited supplies for our region and all Californians during this severe statewide drought. 

For West Basin, a 15% reduction means actively decreasing water use by 20 gallons per person per day on average. Overall, district-wide water use is trending downward with a commendable 5% decrease compared to 2020. The West Basin service area has successfully demonstrated an ability to save water throughout the decades. However, we can still save more. Together we can reach the current 15% reduction goal, as West Basin, Metropolitan Water District of Southern California and Governor Gavin Newsom are calling on each of us to do.

In the upcoming months, the SUPER-CALI-FRUGALISTIC campaign will include memorable community outreach experiences, like drought kit giveaways, that will highlight the substantial benefits of West Basin’s water use efficiency programs.

For drought updates impacting the West Basin, visit www.westbasin.org/drought. For water-saving programs and tips, visit www.westbasin.org/conservation.

Related posts

Leave a Reply

Required fields are marked *