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NewsBeat

SUPER-CALI-FRUGALISTIC Drought Outreach Campaign 

The West Basin Municipal Water District announced its latest drought outreach campaign, calling on its 17 cities and portions of unincorporated Los Angeles County – including the city of Malibu and the Topanga area – to be SUPER-CALI-FRUGALISTIC with water.

In the days, weeks and months ahead, this campaign will call on our communities to “Save Water, Save California.” The city-specific social media messages highlight how local actions can make a far-reaching impact. The campaign challenges West Basin communities to be prudent with their water use to preserve limited supplies for our region and all Californians during this severe statewide drought. 

For West Basin, a 15% reduction means actively decreasing water use by 20 gallons per person per day on average. Overall, district-wide water use is trending downward with a commendable 5% decrease compared to 2020. The West Basin service area has successfully demonstrated an ability to save water throughout the decades. However, we can still save more. Together we can reach the current 15% reduction goal, as West Basin, Metropolitan Water District of Southern California and Governor Gavin Newsom are calling on each of us to do.

In the upcoming months, the SUPER-CALI-FRUGALISTIC campaign will include memorable community outreach experiences, like drought kit giveaways, that will highlight the substantial benefits of West Basin’s water use efficiency programs.

For drought updates impacting the West Basin, visit www.westbasin.org/drought. For water-saving programs and tips, visit www.westbasin.org/conservation.

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